- Aim to solve a big problem, not a small one
- Find industries that are stagnate or in decline
- Look for places where everyone thinks that it is “impossible” to succeed
- Once you pass the initial startup phase- older industry can not catch up
- Start a company that tries to change the way the industry behaves
Full video here: http://www.businessweek.com/videos/2013-08-11/two-minutes-with-elon-musk-how-to-kill-a-giant